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City and State is the City and State you want the main map to center on.

Geo-Locate button will populate the Lon and Lat fields of the City and State you choose above.

Zoom is how close you want the default zoom to be. 1 is the most distant and 15 being the closest.

Overlay File is a KML file you can generate from Google Earth, there are KML files on Google for download if you don't want to make your own. If you use a KML file it will override the City, State and Zoom setting.

Tracking Code has nothing to do with the Map, it is used to add Google or StatCounter Tracking code.